Gender: Beyond The Binary
Gain insights about US consumers’ attitudes and perceptions about gender in this research study.
About the Study
In December 2020, Elliot Page, the Oscar-nominated star of “Juno” shared with fans that they are transgender and identify as nonbinary.
Page joined a growing number of celebrities who identify as nonbinary, including singer Sam Smith, and Olympic gold medalist, Caitlyn Jenner, who was 65 when she came out as a transgender woman.
Nonbinary, trans, and genderfluid identities challenge societal norms. To understand how Americans feel about gender identity and expression, Bigeye undertook a national study involving over 2,000 US consumers aged 18 and over.
For marketers, this is a unique opportunity to learn which consumers are most likely to support gender-neutral toys and education, and how identity and generation influence the purchase of gendered products.
US Adults’ Attitudes
Dive Deeper into the Study with the On-Demand Webinar
Request the Study
To receive the full study with insights into the behaviors and attitudes of US CBD users, please complete the form below.
The study will be sent as a PDF.