What is Real Time Marketing? Why Do I need it?
Our media strategists shadow our account teams at the start of an engagement to get to know the client, the nature of the business, the marketing goals, and the big-picture business objectives. Then they get to work developing a tracking and analytics dashboard that shows, at any given time, what will maximize engagement and support your overall strategy.
We’re a data-driven, strategy-first firm because we’ve learned that when strategy is rushed or blurry, everything else—goals, performance indicators, creative messaging, audience response, return on investment—gets blurry, too. That’s why we start every project by creating a personalized digital marketing dashboard. Building an effective strategy begins with in-depth market analysis. Everyone who touches one of our projects knows how their specific piece fits into a bigger plan. Media is no exception.
Breaking Into New Markets for High-end Flooring Manufacturer Kährs
Orange Auto Tag Agency, the largest private tag agency in Florida, called on us to create a cohesive brand that communicates how they bring professionalism to the clerking process and exhibit real attention to detail. To completely understand the multiple audiences that use OATA’s services, we built robust user personas representing each segment.